Guide
The templates for this are in the Lead Site Crew Kit ($39). Setup files, not results.
Most rank and rent pitch scripts open with something like "my site ranks #2 and gets 15 calls a month". That works if it's true. If you copy the script with numbers you don't have, an owner who checks will find out, and you've lost that lead.
The rule: every factual sentence in the email comes from a log you can show. If the log is empty, the email isn't ready.
Step 1: Fill in the fact sheet first
| Field | Source | Example (only if true) |
|---|---|---|
| Site and service | your site | example-treeservice.com (illustrative), tree removal, Roanoke VA |
| Real calls in the last 30 days | call tracking, ≥90s, one fixed definition | [4] |
| Form leads in the last 30 days | form inbox | [2] |
| Sample lead (anonymised) | one call or form | "Oak removal near a fence, wants a quote this week" |
| Search proof | Search Console screenshot (impressions or clicks) | Screenshot dated 2026-10-01 |
| What you're offering | your decision | Exclusive leads for this service in this city, trial first |
| What you are NOT claiming | write it down | No ranking position, no lead volume promised |
If you have no calls, no forms and no Search Console impressions for the money keywords, stop. Keep improving the site and keep logging (see the tracking spreadsheet guide). Impressions alone count as proof, but say exactly that: "the site is showing in Google searches for tree removal in Roanoke", not "it gets leads".
Step 2: Shortlist businesses
Pick 5–10 businesses that do the service in that city, answer their phone, and look able to take more work (they're running ads, have recent reviews, or are hiring). Note each one's public business email or contact form.
Step 3: The 3-email sequence
Email 1: the offer (day 0)
Subject: Tree removal enquiries in Roanoke Hi [first name], I run example-treeservice.com, a local site for tree removal in Roanoke. In the last 30 days it logged [4] calls over 90 seconds and [2] quote forms. One was: "[oak removal near a fence, wants a quote this week]". I'm looking for one local company to send these enquiries to. I'd start with a short trial so you can judge the quality yourself. Would you want the next ones? [Your name] · [business name] · [postal address] If you'd rather not hear from me again, just reply "no" and I won't email again.
Email 2: the follow-up (day 4–5)
Subject: Re: Tree removal enquiries in Roanoke Hi [first name], quick follow-up: I can send the call log or a Search Console screenshot first so you can see where the enquiries come from. Same opt-out applies: reply "no" and I'll stop.
Email 3: the close-out (day 10–12)
Subject: Re: Tree removal enquiries in Roanoke Hi [first name], I'll leave it here and offer the enquiries to another local company. If timing changes, just reply to this email.
Then stop. Three emails and done.
Step 4: Fact-check before every send
- [ ] Every number in the email matches the log as of today. Re-count, don't reuse last week's figure.
- [ ] The sample lead is real and anonymised (no customer name, phone or address).
- [ ] No ranking position, no "guaranteed" volume, no income figure for them.
- [ ] Their business name and the person's name are spelled right.
Step 5: Compliance checklist (US CAN-SPAM; check your country's rules)
- [ ] A subject line that isn't misleading
- [ ] Identified as a commercial message where required
- [ ] An accurate "From" name and a reply-to address that works
- [ ] Your physical postal address in the email
- [ ] A clear way to opt out, honoured within 10 business days in the US (Australia: within 5 business days)
- [ ] An opt-out list you check before every send
- [ ] Outside the US, check local law. Australia's Spam Act, for example, has its own consent rules for commercial email.
This isn't legal advice. If you're unsure, ask a lawyer.
When to use a call instead
If a business replies "tell me more", phone them. The email only needs to get you a call.