Build log
Not legal advice. I'm not a lawyer. This is the checklist I'd use to prepare a rental agreement before a licensed attorney in the relevant state reviews it. Laws differ by state and country.
I don't have a signed renter yet. My two rank and rent sites went live on 10 Oct 2026, there are 0 renters and revenue is $0. But I'd rather know what goes in the agreement before the first "yes", not after. My kit has a pay-per-lead agreement template; this page is the shorter checklist I'd run over any agreement, flat rent or per lead.
1.Term
- Start date, and whether there's a trial period (and its price)
- Month-to-month or a fixed term. My template uses month-to-month.
- Notice period to end it. My template uses 7 days' written notice; pick what suits you.
- What happens to amounts already owed when it ends (they survive)
- Service area written as specific ZIP codes or towns, plus the hours calls are routed
- Exclusivity: one renter per site and service area, unless agreed otherwise in writing
2.Lead and phone number ownership
- The site, domain and content stay mine; the renter is paying for leads, not buying the asset
- The tracking phone number stays mine and is forwarded to the renter; it isn't ported to them
- Each lead is sold to one buyer only and the renter may not resell leads
- How the renter may contact form leads (only about the consumer's request) and honouring do-not-call requests
- Whether the renter's business name and number appear on the site, and that they're removed on exit
3.Call tracking
- Which calls count. My template: connects to the renter, lasts at least 90 seconds from connection, from a caller ID not seen in the prior 30 days, and about the service in the area.
- How the renter sees the log (a CSV export, without caller numbers if you prefer)
- Call recording: whether calls are recorded, the disclosure played to callers, and that the renter hears a whisper and is recorded too. Some US states require all parties to consent; check the current law for your state and the caller's.
- Missed calls: unanswered calls aren't billed, and repeated missed calls can reduce routing
- Disputes: a window (my template uses 7 days), valid reasons (wrong service, out of area, duplicate, spam), and that "didn't book the job" isn't one
4.Exit and takeover
- On exit, I switch call forwarding to another business or pause it. With my Worker that's changing one setting and redeploying.
- The renter's name, number and any photos come off the site within an agreed time
- Whether the renter gets first refusal to buy the site, and that any sale is a separate written deal
- Non-payment: routing pauses after an agreed number of days overdue
- No guarantee of lead volume or jobs booked, stated plainly
5.Payment
- The model: flat monthly, per qualified call or form, or a share of revenue (see how I'd price each)
- The amount, and notice for a price change (my template uses 14 days)
- Billing: prepaid balance or invoice, due date, and card on file
- Late payment terms, kept within the legal maximum
- An optional weekly lead cap for per-lead deals
- For a revenue share: how job revenue is reported and how I can check it
6.The rest
- Both parties' legal names, and the renter's trade licence number where the trade needs one
- Independent parties, not agents of each other
- A liability cap and who covers their own legal breaches
- Governing law and venue
- Signatures and date
Where this leaves me
The template exists, it's marked not legal advice, and no one has signed it. Renters: 0. Revenue: $0. When there's a renter, a lawyer reads it first.